Date Posted: Aug 03 2023
Marry Jane
React Native Developer
The primary objective was to showcase cannabis products and store locations, which are commonly searched for on mobile devices. Therefore, the website needed a strong mobile presence to draw attention to its main platform. One of the unique challenges Merry Jane faced was its revenue model due to the ambiguous regulations surrounding cannabis. Additionally, major search engines such as Google and Bing do not allow cannabis ads, so Merry Jane had to build its advertising network from scratch.
Result
Merry Jane established itself as a leading authority in the cannabis industry, with over 650,000 monthly website visits. The mobile-friendly design made it easy for users to find products and dispensaries in their area, regardless of their location.
Rather than aggregating articles from other websites, Merry Jane chose to create original content, which became a significant selling point and traffic driver, particularly due to the company's celebrity tie-ins.
